Hiker on mountain summit overlooking valley at sunrise

    Stay healthy for longer

    Habit-based health coaching tailored to your life

    Special offer

    Healthspan Booster – learn to build habits that stick

    Four weeks on nutrition, movement and sleep, in a small group with your own coach. You leave with your first habits already running.

    Starts January 2027Max eight spotsWeekly 1:1Early Bird:€299€199

    What is 20 Years?

    Personal coaching to get stronger today and stay healthy for decades to come.

    Forget one-size-fits-all, miracle cures and all the influencer noise. Our coaching programs are grounded in science, delivered by real coaches, and tailored to your life – however busy or imperfect it is.

    We help you build lasting habits across the six dimensions that matter most for your long-term health:

    Athletic person training with battle ropes showcasing strength and fitness coaching

    The 20 Years Habit Method

    How to turn knowledge into habits that hold in a busy life without putting additional stress on you.

    Six steps take you from "I want to be healthier" to a habit that runs on its own:

    1. 1. Purpose

      Find your why.

    2. 2. Behavior

      Select the right habits.

    3. 3. Prompt

      Build an effective trigger.

    4. 4. Environment

      Design surroundings for less friction.

    5. 5. Reward

      Reward yourself for success.

    6. 6. Review

      Track and learn from observation.

    Discover the 20 Years Habit Method

    Why we exist

    We are living through a historic shift in healthcare – from a system focused on treating disease to one centered around prevention and personal responsibility. But while medical science is advancing faster than ever, most people are left behind.

    Health advice has never been easier to find and never been harder to use. Three things typically go wrong. The 20 Years Method answers each of them:

    You cannot tell what matters: Zone 2 training, cold plunges, magnesium and sleep scores all arrive with the same confidence. A small number of behaviors carry most of the effect on how long you stay healthy.
    Narrow the list: Find the few behaviors that matter most for your life, and take everything else off the table.
    Knowing is not doing: Most people know they should move more, eat more plants and protein and sleep enough. That knowledge does not survive a normal Tuesday morning.
    Make them happen: Turn these behaviors into habits that survive a busy, tired, unplanned week.
    Pushing harder makes it worse: People buy the tracker, copy someone else's protocol and start eight things at once. Within weeks the list is a source of guilt instead of health.
    Keep it light: Do it without turning health into a second job.

    We translate cutting-edge science into simple, personalized daily routines – and pair each of our members with a dedicated coach who helps them follow through.

    What you get out of it

    Our goal is not an optimized life. Instead, we help you build the fundamentals: a short set of health habits that run by themselves – and allow for lots of free space around them.

    A short list

    You end up with the few behaviors that carry most of the effect for your life, not a protocol copied from someone whose life looks nothing like yours.

    Habits that hold

    Each one has a prompt, a prepared environment and a reward, so it still happens on the days you are tired.

    Your attention back

    The routine decisions are settled in advance. In this way, you free up time and attention for work, fun, family, friends, and rest.

    The skill, not just the habit

    You learn to design the next habit yourself. Our aim is a last coaching session you do not need.

    Reduce stress, not add to it

    Habits should make your life easier. What works and how much of it is different for everyone. If it feels stressful or like hard work, we adjust.

    Apply the 20 Years Method

    Healthspan Booster

    The Healthspan Booster is our introductory program that brings you up to speed and helps you build the essential habits to stay healthy for longer.

    Find out more
    1:1 Coaching

    In our 1:1 Coaching, you go deeper and work with a personal coach for longer to establish a resilient set of healthy routines in your everyday life.

    Find out more

    Principles that guide our coaching

    Science over trends

    Every recommendation is grounded in robust scientific evidence.

    Coaching over content

    Real humans help you do what you already know.

    Habits over hacks

    Sustainable change, not quick fixes (that rarely hold).

    Who we are

    Malte Bedürftig and Thomas Noppen founded 20 Years. They have built impact ventures together since 2015.

    Malte Bedürftig - Co-founder & CEO

    Malte Bedürftig

    Co-founder & CEO

    LinkedIn
    Thomas Noppen - Co-founder & COO

    Thomas Noppen

    Co-founder & COO

    LinkedIn
    About 20 Years

    Our advisors

    Our advisors are doctors, scientists and practitioners who make sure the health advice behind our coaching holds up. They review our content, challenge our method and bring specialist knowledge to each area of health we coach.

    Meet all our advisors

    Start for free

    Check-ups Guide

    Which check-ups matter at which age, and what to ask your doctor. Reviewed by our medical advisors.

    Get the guide

    Knowledge Hub

    Find out about what science says on aging, exercise, food, sleep and prevention, and how to make it work in a life that is already full.

    Read the articles

    Ready to build your own system to stay healthy for longer?

    Join the program

    Frequently asked questions

    Stay informed

    Get the latest insights on health, fitness, and sustainable habit formation delivered to your inbox.