Group of adults walking and jogging together on a sunny park path

    The 20 Years Habit Method

    How to build habits that hold in a busy life without additional stress

    The problem we solve

    Health advice has never been easier to find and never been harder to use. Three things typically go wrong. The 20 Years Method answers each of them:

    You cannot tell what matters: Zone 2 training, cold plunges, magnesium and sleep scores all arrive with the same confidence. A small number of behaviors carry most of the effect on how long you stay healthy.
    Narrow the list: Find the few behaviors that matter most for your life, and take everything else off the table.
    Knowing is not doing: Most people know they should move more, eat more plants and protein and sleep enough. That knowledge does not survive a normal Tuesday morning.
    Make them happen: Turn these behaviors into habits that survive a busy, tired, unplanned week.
    Pushing harder makes it worse: People buy the tracker, copy someone else's protocol and start eight things at once. Within weeks the list is a source of guilt instead of health.
    Keep it light: Do it without turning health into a second job.

    Our principles

    Eight principles guide our coaching. They come from behavioral research and from what we see in our own coaching work.

    1
    Habits over goals

    We coach repeatable behaviors instead of outcomes and measure success by a single question: did you show up today?

    2
    Small actions, long horizon

    Small actions repeated for years have a large effect on health, and the number of repetitions matters more than their size.

    3
    Environment beats motivation

    Motivation moves with your mood and your sleep, while your surroundings are stable and you can design them.

    4
    People around you shape your habits

    You copy the people you spend time with, and their habits set what counts as normal in your life.

    5
    Identity is the anchor

    Behavior that fits who you are feels natural, and every repetition is proof that you are someone who trains or protects their sleep.

    6
    Feel good now

    Enjoyment during the action, a small win after it and visible progress keep a habit going.

    7
    One change at a time

    We build a habit, let it run on its own, and only then add the next.

    8
    Create space for what matters

    Habits take routine decisions off the table, so that your attention is free for the parts of life that need you.

    The behavior model

    A behavior happens only when three factors are present at the same moment, each in sufficient amount:

    Motivation

    Do I want to do it, or do I have a reason to do it?

    Ability

    Can I do it, and is the effort acceptable right now?

    Prompt

    Is there a clear signal that tells me to do it now?

    If one of them is missing or too weak, the behavior does not happen. That is the whole explanation for "I know what I should do, and I still do not do it."

    Example: a 20-minute walk after lunch

    On a day it does not happen, one of the three was missing:

    • Prompt missing: Nothing told you to go while you still could. By the time you thought of it, the afternoon was full.
    • Ability missing: The reminder fired at 13:00, but your meeting only finished at 13:55.
    • Motivation missing: The reminder fired and there was time, but after three gray days the walk had lost its appeal.

    Insights for habit coaching

    • Most of us tend to blame everything on motivation. Unfortunately, motivation is the least reliable of the three. It is high on Sunday evening and low on Tuesday at 6:30 in the morning.
    • Ability and prompt can be prepared in advance, and they still hold on the days motivation does not. This is where we do most of the work.
    • You only need enough motivation to start, not to finish. You do not need the motivation for a 45 minute run. You need the motivation to put on your shoes and step out of the door.

    We use the behavior model in both directions:

    To build a habit, we make sure each of the three factors is there in sufficient amount.
    When a habit fails, we ask which of the three was missing and repair that one.

    The habit loop

    Every repetition of a behavior makes the next one more likely. That is what turns a behavior into a habit, and it is why a habit gets easier over time instead of harder.

    The self-reinforcing habit loop works through the three behavior factors:

    • Ability rises with every repetition
    • The link between prompt and behavior gets stronger
    • Motivation rises when something good follows the behavior

    Each turn of the loop therefore needs less from you than the one before, until the loop keeps running on almost no input. Three conditions decide how fast the loop builds:

    • The reward arrives immediately: Your brain links the behavior to what follows within seconds. A benefit in 10 years never reaches the loop.
    • The context stays the same: Same place, same time of day, same routine before it. If you train at a different time and place every day, none of the links gets strong.
    • The repetitions happen often: The number of repetitions builds the habit, so ten small ones do more than two large ones. That is the argument for starting small.

    The habit design steps

    Six steps take you from "I want to be healthier" to a habit that runs on its own. Each step ends with something you write down. Together, these notes form your Habit Plan.

    Example: Lena is 42, runs a team and has two kids. She used to lift weights before the children and has not trained regularly since. She has rejoined a gym twice, and both memberships died quietly within a month.

    1. Purpose

    You will only stick with the habits that match what is important to you.

    Question: What do I want to change, and why does it matter to me?

    How to do it:
    • Start with your goals: What matters to me, and who do I want to be? Take fifteen minutes and write down whatever comes up.
    • Prioritize: Choose the one change that would make the biggest difference for these goals right now. Ideas for later go on a list.
    • Name your reason: Write down why you want to change. Your reason keeps you going when motivation is low.
    Example: "I want to lift weights regularly again, because I want to feel strong and still have something left for my kids after work."

    2. Behavior

    Select a truly meaningful habit and make it small.

    Question: Which single action serves my purpose? What is the smallest version of it that I can start with?

    How to do it:
    • Choose what you enjoy: List two or three actions that would help. Pick the one you will enjoy most and that fits your day.
    • Make it tiny: Shrink it until it takes less than two minutes to begin: one push-up, one page, a super-short workout video. A tiny version still works on the days when everything else goes wrong.
    • Do more if you like: The tiny version is your floor. You can always do more, but you never have to.
    Example: Lena considers the gym again, a workout at lunch, and a short session at home in the morning. The gym already failed twice, and lunch is unreliable, so she picks home. "My habit is strength training at home in the morning. The tiny version is: press play on a five-minute bodyweight video."

    3. Prompt

    The most reliable way of prompting a new habit is attaching it to something you already do.

    Question: What already happens in my day that can trigger this?

    How to do it:
    • Let your routine trigger it: Your existing routine gives the new habit a fixed time and place, so you do not have to remember anything.
    • Pick a strong anchor: Choose something that happens every day, at roughly the same time and in the right place.
    • Choose an event over a clock time: "After I wake up" works, "at 7:00" does not, because 7:00 does not care whether you are still asleep.
    Example: "After I switch on the coffee machine, I press play on my workout video."

    4. Environment

    Design your physical, digital and social surroundings so that the healthy behavior is the easy default.

    Question: What must be ready so that the action is the easiest option? What gets in the way?

    How to do it:
    • Make it easy and visible: Put what you need where you will see it, like the running shoes by the door.
    • Make the competition hard or invisible: Move the phone out of the bedroom and get the snacks out of the house.
    • Decide once instead of every day: One decision in the supermarket replaces thirty at the fridge.
    • Involve the people around you: Who you train with and who sees your progress are part of the habit.
    Example: Prepare: yoga mat next to the bed, clothes on the chair, video on the home screen. Remove: no news app before the workout.

    5. Reward

    The brain repeats what feels good now, so every habit needs a reward you notice at once.

    Question: What makes me feel good during or right after the action? How can I celebrate success?

    How to do it:
    • During the habit: Add something you enjoy, like music, company or an audiobook you only listen to while you run.
    • Right after the habit: Celebrate in the moment with a fist pump or a "Yes!". The good feeling tells the brain to repeat it.
    • Make progress visible: Tick the day in your tracker and look at your week.
    Example: "During the video I play the playlist I only use for training. After the last exercise I say 'done' out loud and tick the day in my tracker. Then I drink my coffee on the balcony."

    6. Review

    Track every day whether you did your habit. Review once a week and decide: keep, shrink, grow, replace or drop.

    Question: What happened this week, and what do I change?

    How to do it:
    • Keep tracking simple: A cross in a paper calendar or a tick in an app is enough. Stop once the habit runs by itself.
    • Ask four questions each week: 1. How often did I do it? 2. On the days I did not, what was missing: motivation, ability or prompt? 3. Was it manageable, and did I enjoy it? 4. Keep, shrink, grow, replace or drop?
    • Plan for the weeks that break: Decide in advance the smallest version you can do when you travel or feel low on energy. After a break, restart with the tiny version.
    • Grow it slowly: Grow the habit once the tiny version no longer needs a decision. Add the next habit only when the current one runs by itself.
    Example: Week 1: Five of seven days done. The two misses were days she left the house before the coffee machine went on, so the prompt never fired. Adjustment: on early days she presses play in the evening, after she puts her bag down. Week 3: The video runs every morning. Most days she continues after the first exercise. She switches to a ten-minute video. Week 6: She trains 15 to 20 minutes four mornings a week and no longer tracks it. Next habit: a fixed bedtime.

    Your Habit Plan

    The Habit Plan fits on a single sheet. Fill it in during steps 1 to 6 and keep it where you see it.

    Habit Plan template

    • Purpose: I want to ____ because ____.
    • Behavior: My habit is ____. The tiny version is ____.
    • Prompt: After I ____, I ____.
    • Environment: I prepare ____. I remove ____.
    • Reward: During my habit, I ____. After my habit, I ____.
    • Review: I track in ____. Every ____ I answer the review questions. Next review: ____.
    • Fallback: If ____, I ____.

    Lena's plan

    • Purpose: I want to do strength training regularly again, because I want to feel strong and have energy left for my kids after work.
    • Behavior: My habit is strength training at home in the morning. The tiny version is: press play on a five-minute bodyweight video and do the first exercise.
    • Prompt: After I switch on the coffee machine, I press play on my workout video.
    • Environment: I prepare the mat next to the bed, my clothes on the chair and the video on my home screen. I remove the news app from my morning.
    • Reward: During my habit, I play my training playlist. After my habit, I say "done", check off the day and drink my coffee on the balcony.
    • Review: I track in an app. Every Sunday evening I answer the review questions. Next review: Sunday.
    • Fallback: If I leave the house before 7:00, I press play on my workout video right after I come home, before dinner.

    When a habit gets in trouble

    A missed habit is information. It tells you one of four things:

    What the miss is telling youWhat to change
    The habit is too bigShrink the tiny version further
    The prompt is not firingMove to a stronger anchor
    The environment is fighting youRemove one obstacle
    You do not actually want itDrop it and pick something else

    Change one of these per week. If you change three at once, you will not know which one worked.

    Breaking unwanted habits

    An unwanted habit runs on the same three factors as a good one. You take it apart in this order:

    • Remove the prompt: For example, no cookies in the cupboard, the phone charging in the kitchen, the app off the home screen.
    • Lower the ability: Put steps back in. Anything that has to be fetched, unlocked or gone out for happens less often.
    • Work on motivation last: Find out what the behavior actually gives you, then get that same thing another way.

    Many prompts cannot be removed, for example 4 o'clock in the afternoon or stress. For those, keep the prompt and the reward, and replace the behavior in between:

    1. 1

      Watch the loop: For one week, note what happens right before the habit, what you do and what you get out of it.

    2. 2

      Find the real reward: The cookie at four in the afternoon can be hunger, a break from the screen or two minutes with colleagues. Test one option per day and see which one makes the craving disappear.

    3. 3

      Choose the new behavior: It has to give you the same reward and be at least as easy as the old one.

    4. 4

      Decide before it happens: "When ____, I ____."

    Apply the 20 Years Method

    Healthspan Booster

    The Healthspan Booster is our introductory program that brings you up to speed and helps you build the essential habits to stay healthy for longer.

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    1:1 Coaching

    In our 1:1 Coaching, you go deeper and work with a personal coach for longer to establish a resilient set of healthy routines in your everyday life.

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